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70 Years Young (2020)

70 Years Young

Anna Lavery PR was retained on October 4th to promote the special screenings of 70 years Young in cinemas nationwide January 4th and 5th 2020.

Over the next 3 months, we had regular calls, email correspondence on a near daily basis


Anna Lavery PR had at the start, correspondence with Irish Exhibitors and then stopped at the request of Piece Of Magic as they needed to found their own relationships.

Initial Approved Press Release was sent out on and thereafter the below press releases were sent out to all Media.

Worked with Marie to create a non exclusive Irish Q&A which the following outlets took ...
The Big Issue
Irish News 


André Rieu: 70 YEARS YOUNG
Play Video


Secured a phone interview with The Irish Times 

Organised with a Third Party, The Devlin Hotel  to  create a substantial  competition in the special  RTE GIDE edition . Also secured another competition with The Devlin Hotel  for Mail On Sunday & The Daily Mail
Organised all competition winner details and had much correspondence to make sure they had all information. Worked with a digital specialist to look at the overview on digital activity for Ireland and any changes that could be implemented  for Ireland to gain more traction 


Other competitions  that ran was a week long promotion on Classic His and Sunshine Radio - 6 days long (Women's Way)


Scheduled Christmas posts to be ready for January 4th and 5th screenings - Irish breath music -birthday Message


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