Anna Lavery PR was  retained by Declan Mills, Les Martin and Cathal Nally in late January 2021 to help promote their film in the run up to  the 2021 Dublin International Film Festival.

The strategy was to send out press releases and follow up with individuals for reviews and or interviews.  

Budget was limited but we saw over the next 5 weeks numerous articles and interviews taking place online, radio, print and TV ( Box Office coverage February 28th).

Anna Lavery PR kept in contact nearly daily throughout the campaign and any article published I shared online as well on all social platforms .