top of page

Be Good or Be Gone (2020)

Director: Cathal Nally

Anna Lavery PR was  retained by Declan Mills, Les Martin and Cathal Nally in late January 2021 to help promote their film in the run up to  the 2021 Dublin International Film Festival.


The strategy was to send out press releases and follow up with individuals for reviews and or interviews.  


Budget was limited but we saw over the next 5 weeks numerous articles and interviews taking place online, radio, print and TV ( Box Office coverage February 28th).


Anna Lavery PR kept in contact nearly daily throughout the campaign and any article published I shared online as well on all social platforms .

Be Good or Be Gone Official Trailer
Play Video


The Star
Westmeath - 
The Irish Mirror
RTE Guide 
Daily Mail 


FM104 - The Juice 
Spin 1038
Lyric FM
Midlands 103


Waterford News

The Sunday World

WestMeath Examiner

Screen Ireland

HeadStuff Podcast

Trinity Film

Daily Mail

Film Ireland

Inside Reel - American Distributor to over 130+ stations and 4.4 million users 


Box Office on Virgin Media

bottom of page