The India Bar & Grill (2020)
Client: Bipul
AnnaLavery PR was retained by Bipul on November 6 to coordinate and manage the launch of the Restaurant.
After meeting with Bipul and checking out the venue I also contacted the website designer and initiated some changes to make it more inline and to up the SEO and change imagery.
I organised the photographer, videographer, security, designer for menu cards, the backdrop, lights and DJ amongst others.
Over the next few weeks I also coordinated with the Indian Embassy to ensure that the Ambassador would attend the launch. I looked after inviting guests of the restaurant, food critics and restaurant reviewers to include Lovin Dublin, Dining In Dublin, The Taste.ie, Food&Wine and Restaurants and Hotels of Ireland Times.
Press Release was sent out to all media on the launch and worked on questions for Bipul to answer for the press. and background on the Chef Amongst invited guests ensure that we had a mix of corporates, social influencers, models etc and people who eat out a lot and restaurant reviewers.
Created a competition with Taste.ie to run for a whole month. Interview organised with Restaurant and Hotels of Ireland Times , Wednesday December 18th Review organised with Dublin Live and Siobhan O'Connor
Launch
Evening of Tuesday December 3 - had sent over a detailed brief and timings beforehand to all working on the evening
Arrived at 5.30pm to ensure set up was correct, menu cards on table, DJ set up and staff were briefed.. 7pm doors opened and we were soon full. The Ambassador arrived at 7.30pm .. Made sure all guests had food and drinks .. and worked with staff and Javied throughout the evening for a smooth launch
After the launch I sent images out to magazines and press and used my own social media platforms. Also worked with Niamh of Social to ensure that they had links to the restaurant on social media. Dining in Dublin, Food &Wine (used a recipe and posted on launch). Photos from the launch landed across 2 pages in the Evening Herald.
Extras
-
Worked with the website designer and their social media person
-
Created a competition for December with Taste.ie
-
Organized an interview with BipuL and Restaurants and Hotels of Ireland
-
Sent out invites and information on the restaurant to Lucinda O'Sullivan, Catherine Cleary of Irish Times and Katy McGuinness of The Independent .. They choose which restaurant to go to so fingers crossed over the next couple of months
