Andre Rieu - Christmas Screening
Piece of Magic
Anna Lavery PR was retained by Piece of Magic to pre promote the Christmas Special Event in cinemas nationwide December 4th and 5th .
Press releases were sent out and changed over a few months showcasing different images, trailers etc.
Also organised various interviews with Marie and Amelia over a 6 week period with various media outlets .
Did up a generic Q&A for use with the media. Organised a few competitions as well to gain extra PR traction.
Interview with Jason O'Toole and was a double page spread with the Irish Mirror and Daily Mirror NI
The Big Issue - took the Q&A and in the December 1 issue nationwide
The Star piece from Sarah Slater
Feature with the Irish News - took the generic feature
RADIO
Classic Hits
Sunshine Radio
Ran a week long competition to win tickets to the cinema, great reaction.
TV
Interview ran on November on Ireland AM
Interview ran November 29th on The Today Show, the week before pre promoted to win a pair of tickets online and on show. Huge reaction
