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Director: Cathal Nally

Anna Lavery PR was retained by BeautiEdit in Feb 2021 to look after all PR aspects of their business to promote their new BeautiEdit faux tan and other future products.


I oversee the marketing strategy, placement of ADS work with the graphic designer and social media manager to make sure Brand is on point. Organise the launches , photoshoots and press releases to  all media  


At the end of May 2021, we launched the brand to market with full page adverts in various magazines aiming at the 25+ plus age group.

Beauti Edit Launch Night 2021
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With great press contacts we also offset the buying of ads with editorial content and competitions with VIP, The Gloss, Social  and Personal, amongst others online, print and TV.


With the TV spots, competitions were also  included on RTE, Facebook and with Triona McCarthy’s IGTV


At our launch, we finally got to celebrate the new tan to Irish Shores BeautiEdit which was held at the Americano Bar at the Devlin Hotel. The guest numbers attending was kept to a minimum to ensure all safety protocols were in place, but the joy and happiness of guests at the launch was very apparent!

Get your summer glow on with new Irish tanning brand BeautiEdit

Beauti Edit Launch

Lorraine Keane stuns in bikini shoot for new tanning brand









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