The Cold Blue (2018)
Director: Cathal Nally
Please see the overview and report on THE COLD BLUE in cinemas today July 4th. Fingers crossed it does well as it deserves it.
Early press releases sent out to Press and Sales brief to Exhibitors announcing the release of THE COLD BLUE in cinemas.
Number of exhibitors came on board particularly Paul Ward of IMC Cinema with 11 sites in NI and ROI
Made connections with Declan Hughes of the Irish Veterans Association in order for them to publicize the film via their database and social media platforms
Organised a press screening at the IFI and invited press along. Attendees included Irish Times, The Examiner , RTE.ie, Irish Independent - 30 turner up.
More press releases sent out with new images or the trailer , information on a screener and the visit of Erik to Dublin
Press Releases sent out on 13 May, 20 May, 5 June, 18 June, 21 June , 25 June, July 1
Organised the press junket for Erik , concentrating on nationwide outlets as he was only here for a short time. Managed to get TV, RADIO, ONLINE and PRINT, Please see below , press achieved.
Worked with the hotel to reserve an area for interviews to be held and was with him all day on June 26th and at the morning press screening on June 27th
Competition organised with Classic Hits FM for a week long promotion to give away 5 pairs of tickets
Sarah Slater (Freelance)
The Herald - Half page
The Irish Star - Mention
RADIO
Sean Moncrieff on Newstalk
